Executive Director for the International Foundation for Civil Society, Bahman Baktiari, discusses how businesses and business models are attempting to help with the global water crisis.
A combination of droughts and urbanization is creating a global water crisis, where many citizens do npt have access to clean, potable water. Often, the grassroots solution of building wells is not enough, and a more in depth, long-term approach is needed.
Businesses are beginning to take note, and are using entrepreneurial techniques to work towards solutions. Coca-Cola dedicated $6 million to programs that will provide access to clean water for over 2 million Africans by 2015. PepsiCo has developed a branch titled PepsiCorps, which offers technical assistance, site management, and quality assurance for water infrastructure in small communities.
The Safe Water Network has partnered with Merck in Andhra Pradesh, India, to develop facilities for the distribution of clean water and to spread awareness of this source. By using business models for logistics and operations, the Safe Water Network has been able to improve access to clean water for multiple small communities across the globe, including in Ghana, Kenya, and India.
About the Author: Bahman Baktiari has extensive experience in international affairs, previously serving as the Director of the Middle East Center at the University of Utah, and maintaining a current membership with the United States Institute for Peace Working Group in Iran.